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You will NEVER change your LIFE, until you change your Choices!

Square studio mark showing a microphone beside the letters CEO Lab

Welcome to The CEO Lab Podcast

The CEO Lab Podcast is a conversation programme for people who motivate and cultivate entrepreneurial culture. It is about starting a business, running one, and staying with it long enough for the work to compound.

Square studio mark showing a microphone beside the letters CEO Lab
The show mark used across the programme.

Every episode takes one subject an owner actually meets — money, pricing, branding, routine, changing course — and works through it in plain terms. There is no attempt to make trading sound simple, and no attempt to make it sound heroic. The programme opens on the same standing line it always has: you will never change your life until you change your choices.

Alongside the recordings there is a short set of written notes on the subjects that keep returning, collected in the Notes section of this site. Start with the episodes below, or read about the show.

Recent episodes

The Millionaire Mindset

How a working owner thinks about money, risk and the slow arithmetic of growth.

Walking on Money - The Power of Being Your Own Boss

What actually changes when the decisions, the hours and the consequences are all yours.

The Power of Business Branding on The CEO Lab Podcast

A brand as a promise rather than a logo, and what keeping that promise costs day to day.

EP. 24 The Lecor Lady, Business Lessons, Pivoting during the Pandemic & more

Business lessons drawn from pivoting a small trading operation through a disrupted period.

EP23 - Do It EVERYDAY

The unglamorous case for a daily working routine and what consistency compounds into.

All episodes

How the show is put together

FormatOne recorded conversation per episode, released as a single audio programme rather than a produced package.
Running orderThe subject is set out at the top, worked through in the middle, and closed with one practical thing to go and do.
Written notesTwo written formats accompany the recurring subjects: a short essay and a plain checklist.
SubjectsMoney and pricing, self-employment, branding, trading through disruption, and daily working routine.

Listening

Where it goesEpisodes are published as audio programmes in the usual podcast directories.
On this siteEvery episode has its own page here, with the subject written out for reading rather than listening.
Written materialThe Notes section carries the written pieces, including the branding note and the start-up checklist.

More about listening

From the notes

Branding

Branding is all about what the customers perceive of your business. Your brand is the promise that you intend to make to the customers.

Business Start-up

A plain checklist for the weeks before a small business opens its doors.

All notes

You will NEVER change your LIFE, until you change your Choices!

© 2022 The CEO Lab Podcast