---
title: "Notes"
url: https://theceolabpodcast.com/notes
description: "Written notes from The CEO Lab Podcast: a branding essay and a business start-up checklist."
---

# Notes

[The CEO Lab Podcast](https://theceolabpodcast.com/)

For people who motivate and cultivate entrepreneurial culture

## Pages

You will NEVER change your LIFE, until you change your Choices!

Two written formats accompany the programme: a short essay on a subject that keeps returning, and a plain checklist for a task most owners meet once. Both are written to be read rather than listened to.

[Branding](https://theceolabpodcast.com/branding)

Branding is all about what the customers perceive of your business. Your brand is the promise that you intend to make to the customers.

[Business Start-up](https://theceolabpodcast.com/business-start-up)

A plain checklist for the weeks before a small business opens its doors.

Next: [Branding](https://theceolabpodcast.com/branding) · Back to [Home](https://theceolabpodcast.com/)

You will NEVER change your LIFE, until you change your Choices!

© 2022 The CEO Lab Podcast