---
title: "Welcome to The CEO Lab Podcast"
url: https://theceolabpodcast.com/
description: "The CEO Lab Podcast is for people who motivate and cultivate entrepreneurial culture."
---

# Welcome to The CEO Lab Podcast

## The reading room

[01**How to Choose Multi Step Workflow Automation Software: A Buyer's Guide**Oct 04, 2026](https://theceolabpodcast.com/how-to-choose-multi-step-workflow-automation-software-a-buyer-s-guide/)

[02**7 Mistakes to Avoid When Picking a WhatsApp Appointment Booking Tool in 2026**Sep 30, 2026](https://theceolabpodcast.com/7-mistakes-to-avoid-when-picking-a-whatsapp-appointment-booking-tool-in-2026/)

[03**7 Best Companies to Hire a Customer Service Virtual Assistant in 2026**Sep 25, 2026](https://theceolabpodcast.com/7-best-companies-to-hire-a-customer-service-virtual-assistant-in-2026/)

[04**What Is Global Business Strategy? A Practical Guide**Sep 14, 2026](https://theceolabpodcast.com/what-is-global-business-strategy-a-clear-practical-guide/)

[05**8 Best LLM Recommend Alternatives for Agencies and SEO Teams**Sep 13, 2026](https://theceolabpodcast.com/8-best-llm-recommend-alternatives-for-agencies-and-seo-teams/)

[06**Top 3 Alternatives of Workleap for Pulse Surveys**Sep 11, 2026](https://theceolabpodcast.com/top-3-alternatives-of-workleap-for-pulse-surveys/)

[07**Top 3 Alternatives of Complete Network for Cloud Migration**Sep 07, 2026](https://theceolabpodcast.com/top-3-alternatives-of-complete-network-for-cloud-migration/)

[08**Top 6 Peak Performance Coaching Programs for Hypnotherapy Certifications**Sep 06, 2026](https://theceolabpodcast.com/top-6-peak-performance-coaching-programs-for-hypnotherapy-certifications/)

[09**The Mistakes Customer Support Teams Make With External Integration**Aug 24, 2026](https://theceolabpodcast.com/the-mistakes-customer-support-teams-make-with-external-integration/)

More

[10**Who's the Best for Performance Reviews: Leapsome vs Heyramp**Aug 22, 2026](https://theceolabpodcast.com/who-s-the-best-for-performance-reviews-leapsome-vs-heyramp/)

[The CEO Lab Podcast](https://theceolabpodcast.com/)

For people who motivate and cultivate entrepreneurial culture

## Pages

You will NEVER change your LIFE, until you change your Choices!

The CEO Lab Podcast is a conversation programme for people who motivate and cultivate entrepreneurial culture. It is about starting a business, running one, and staying with it long enough for the work to compound.

The show mark used across the programme.

Every episode takes one subject an owner actually meets — money, pricing, branding, routine, changing course — and works through it in plain terms. There is no attempt to make trading sound simple, and no attempt to make it sound heroic. The programme opens on the same standing line it always has: you will never change your life until you change your choices.

Alongside the recordings there is a short set of written notes on the subjects that keep returning, collected in the Notes section of this site. Start with the episodes below, or read [about the show](https://theceolabpodcast.com/about).

## Recent episodes

[The Millionaire Mindset](https://theceolabpodcast.com/the-millionaire-mindset)

How a working owner thinks about money, risk and the slow arithmetic of growth.

[Walking on Money - The Power of Being Your Own Boss](https://theceolabpodcast.com/walking-on-money-the-power-of-being-your-own-boss)

What actually changes when the decisions, the hours and the consequences are all yours.

[The Power of Business Branding on The CEO Lab Podcast](https://theceolabpodcast.com/the-power-of-business-branding)

A brand as a promise rather than a logo, and what keeping that promise costs day to day.

[EP. 24 The Lecor Lady, Business Lessons, Pivoting during the Pandemic & more](https://theceolabpodcast.com/ep-24-the-lecor-lady-business-lessons-pivoting-during-the-pandemic)

Business lessons drawn from pivoting a small trading operation through a disrupted period.

[EP23 - Do It EVERYDAY](https://theceolabpodcast.com/ep-23-do-it-everyday)

The unglamorous case for a daily working routine and what consistency compounds into.

[All episodes](https://theceolabpodcast.com/episodes)

## How the show is put together

| Format | One recorded conversation per episode, released as a single audio programme rather than a produced package. |
|---|---|
| Running order | The subject is set out at the top, worked through in the middle, and closed with one practical thing to go and do. |
| Written notes | Two written formats accompany the recurring subjects: a short essay and a plain checklist. |
| Subjects | Money and pricing, self-employment, branding, trading through disruption, and daily working routine. |

## Listening

| Where it goes | Episodes are published as audio programmes in the usual podcast directories. |
|---|---|
| On this site | Every episode has its own page here, with the subject written out for reading rather than listening. |
| Written material | The [Notes](https://theceolabpodcast.com/notes) section carries the written pieces, including the branding note and the start-up checklist. |

[More about listening](https://theceolabpodcast.com/listening)

## From the notes

[Branding](https://theceolabpodcast.com/branding)

Branding is all about what the customers perceive of your business. Your brand is the promise that you intend to make to the customers.

[Business Start-up](https://theceolabpodcast.com/business-start-up)

A plain checklist for the weeks before a small business opens its doors.

[All notes](https://theceolabpodcast.com/notes)

You will NEVER change your LIFE, until you change your Choices!

© 2022 The CEO Lab Podcast